Tools and providers
Influencer agency or talent agency: which handles brand campaigns?
How UK brands split campaign work between an influencer agency and a talent agency, covering contracts, commission, disclosure and who pays whom.
Topic
influencer agency
Foundations
Talent manager vs influencer marketing agency: what's the difference?
A talent manager works for the creator and an influencer marketing agency works for the brand. How UK commission, contracting and brand deals divide up.